An Overview of the Moore County Real Estate Market – Spring 2020

Ashley Paxton, new home construction consultant for McKee Homes, and Fore Properties real estate broker, Victoria Riddle discuss a very busy 2020 spring season in Moore County.

From new construction at Legacy Lakes to resales, handling multiple offers, working thru appraisal issues, and working closely with clients, these two brokers give buyers and sellers a lot of insight.

Ashley Paxton 910-583-6777


Victoria Riddle 910-639-9046


CGI Communications is working with the Town of Southern Pines to revamp the town’s website.
Account Executive Joshuwa Maiolo joins Jen DiMayo from Fore Properties to discuss the power of video
and the methods of marketing the town to residents and out of state individuals and families who might be
moving to the area. With YouTube being the #1 search engine in the world, it is easy to see how the tenets of what
CGI Communications will put the best light on what the Town of Southern Pines has to offer all.

Fore Properties to co-host “Business After Hours” Event with Nature’s Own

Fore Properties and Nature’s Own will be the hosts of the next Chamber’s Business After Hours.

Where: Nature’s Own – 195 Bell Ave, Southern Pines, NC
When: May 17, 2012 from 5:30pm to 7:00pm

All Chamber members are invited to come by.  WEEB’s All Things Moore County, hosted by Bill Sahadi of Fore Properties, will be taping a show during the event.

Great food – drinks – company.

Business After Hours

Click the image to view the full sized flyer.

Home Measurement Specialist (HMS)

Southern Pines, N.C. February 28, 2012. Bill Sahadi of Fore Properties has been awarded the Home Measurement Specialist Certification (HMS®) by the Institute of Housing Technologies, LLC. Sahadi joins a select group of agents and appraisers who hold this highly sought-after certification, the only advanced real estate program geared towards the power of size in the home comparison and valuation processes. Sahadi achieved this prestigious designation after completing 18 hours of course work and extensive examinations. The courses were created in collaboration with a multidisciplinary team of industry experts from across the country; ensuring designees gain comprehensive knowledge of the ANSI® measurement standard, the overall impact of square footage and “price-per-square-foot” on home prices, and its influence on market timing strategies. HMS® designees are trained and committed to delivering buyers and sellers true “value added services,” helping buyers and sellers obtain a fair value in today’s competitive marketplace.


“In today’s marketplace a broker has got to be able to quantify as much information as possible for the seller and buyer. Exact square footage is the first benchmark of quantifiable information that is utilized in the appraisal process.  That is why a prelisting appraisal is so important in today’s market. There is nothing more disheartening than to receive a contract on a home and have the appraisal come in short of value, when that heartache could have easily been avoided upfront.  A prelisting appraisal is also great insurance if the contract appraisal, done by an out of town appraiser, comes up short due to lack of familiarity with our area.


Working with Hamp Thomas of the Institute of Housing Technologies as a prelisting appraiser and pricing consultant, gives our sellers a distinct advantage in today’s market.  At the end of the day our primary role is to give the most reliable information, manage expectations and minimize surprises,” Sahadi concludes.


HMS® offers unique strategies, tools, sites and services of particular value to top real estate professionals and their clients. In today’s unique real estate environment, it has never been more important to understand the home valuation process. The Council of Certified Measurement Specialists is a real estate information research organization, offering numerous books, videos, and continuing education courses in real estate and appraisal. The Institute’s goal is to improve the real estate information network  and help to stabilize home valuation and mortgage security. To view all the qualifications and requirements to achieve this prestigious Certification, visit HYPERLINK “” For further information contact Bill Sahadi with Fore Properties at HYPERLINK “”


Last summer, I worked with a couple who owned a home in a highly regarded neighborhood that had a good history of resale. It was in a desirable location; had character, charm and the kind of unique quality that is a hallmark of picture-postcard communities like theirs.

But more than that, the sellers – whose home was more than 30-years-old – had made substantial renovations and additions, commissioning top area contractors to do the work.

They had all pertinent inspections done prior to listing and promptly addressed any small issue that arose. They had their home appraised. They called on an area expert to de-clutter and stage the home. And even with three young boys, they managed to turn their home into a house for the buyers to view.

We priced their property at its appraisal value, using the square foot price of a nearby home that sold 8 weeks earlier. That home, just a few blocks away – didn’t offer buyers as much as my clients’ home, which had a better location, better amenities and more space.

If ever there was a home that could get away with pricing at appraised value, rather than below appraised value, my clients’ home was it.

Once listed, we blew the horn and beat the drum through broker events, print advertisements, virtual tours, online blogs and good old-fashioned jawboning.

Buyer agents came with buyers, even previewing the home for out-of-town clients. The reviews were stellar. Online inquiries were abundant. All signs gave us reason to expect that a contract would be just around the corner.

Except it wasn’t.

Since 2007, when inventory levels for homes started building up and values readjusting downward, sellers have been asked to do a lot more to be competitive in a buyer-driven market. Inventory levels at the higher end of our local market (over $400,000 where this home was priced) posed more challenges for sellers than homes in the $150,000 – $300,000 range.

My sellers were smart enough to understand the market dynamics and the buyer psychology. They knew, in other words, an adjustment would have to be made. They wanted to get their home sold.

We didn’t just tweak the price. We dropped it 10%! Remember, this is a house we are talking about, not clothing in a department store. A price drop of 10% is a meaningful and attention-grabbing reduction on a house that was originally priced at appraised value. Who wouldn’t want a chance to purchase this home at 10% below appraisal?

That price drop did the trick.

There was a strong increase in showing appointments and the sellers soon got multiple offers. Two came in very close to the adjusted list price. Both offers were competitive, well thought out and similar in many important respects. Both buyers were asked to come back with their highest and best offer the following day.

After careful deliberation, and a profound sense of humility, the sellers selected one of the offers and went under contract. The final offer came in above the adjusted listing price.

I was so glad to see the sellers recoup a large portion of the price decrease they had agreed to and it was gratifying to them to know they’d made the right decision.

Of course, not all meaningful price adjustments will result in multiple offers, but this situation truly turned into a success story for all concerned.

The buyers will be closing on a property that they bought below market value in a neighborhood they want to be in. And the sellers felt like they won too.

I’ve never been mistaken for a riverboat gambler but I understand what it means to increase your odds. Our sellers increased their odds of procuring an offer where there was none.

More than anything the sellers’ ability to adjust their price to a below market value proved to be the single biggest game changer. It made the difference between their waiting indefinitely for that “just around the corner” contract to appear and being able to move on to the next chapter in their lives.

Bill Sahadi, CRS, (Certified Residential Specialist) is the Broker/Owner at Fore Properties in Southern Pines, N.C. and can be reached at orr